Why Video Adds Serious Value to Your Brand.
In today’s fast-scrolling, short-attention world, powerful visuals are everything — but when you add movement, storytelling, and energy, that’s where the real magic happens. That’s where video comes in.
More than ever, personal brands are leaning into video to deepen connection, increase engagement, and show their true personality online. And I believe it doesn’t have to be overwhelming or complicated to start using it well.
Let’s explore why video adds serious value to your brand — and how I make it easy to get started during your brand shoot.
Video Builds Connection, Fast.
We’ve all seen it: you land on someone’s website or Instagram, and they’ve got a short video showing them in action — working, making, laughing with clients. Within seconds, you feel like you know them. That’s the power of video.
Video invites your audience in. It humanises your brand, builds trust quickly, and allows people to get a feel for your energy — and whether you’re the right fit.
For creative business owners, coaches, service providers, and personal brands alike, that connection is everything.
B-roll footage of creative entrepreneurs connecting with audience through personal brand video.
It Gives You More Content Without More Effort.
One of the best parts about including b-roll in your brand shoot? You walk away with scroll-stopping video content — without having to book a separate videographer or script anything.
B-roll is short, silent video clips that act as a natural extension of your brand photos. Think of them as moving visuals — simple, candid moments that show you in action and capture your personality, environment, and energy. No scripts, no speaking, just real footage that brings your brand to life with movement and depth.
B-roll is perfect for:
Website headers and about pages
Instagram Reels and TikToks
Pinterest video pins
LinkedIn posts that need a little movement
Behind-the-scenes stories
Email newsletters and launch content
You can pair it with voiceovers, trending audio, or text overlays — it’s flexible, impactful, and endlessly reusable.
Business owner using personal brand video to show her process.
It Showcases Your Process, Not Just the Final Product.
Photography is an incredible tool for capturing the essence of your brand — your style, your values, and your presence.
But when we add video into the mix, we get an additional layer: movement, emotion, and momentum.
B-roll gives your audience a glimpse of you in action. Whether it’s working with clients, creating your product, or simply moving through your creative space, video captures the rhythm of how you work — and what it feels like to work with you.
That’s what helps dream clients say:
👉 “Ooh yes, I want to be part of that.”
B-roll video clip showing small business owner working with client over video call.
Personal branding video showing small business owner reading.
Yes, I Can Help You With That (Even If You’re Not Sure Where to Start).
You don’t need to prepare a script, or even know how you’ll use the clips right away.
The b-roll I include in my Signature Personal Branding Photography Service is relaxed, natural, and guided. I’ll direct you gently to make sure you feel like yourself, while we capture beautiful movement and behind-the-scenes moments you can use again and again.
This is one of the simplest and most powerful ways to elevate your brand alongside photography — and I make it easy, fun, and completely tailored to you.
Here I am directing my client during her relaxed personal branding shoot in London.
Ready to Bring Your Brand to Life with Photography + Video?
Whether you’ve been craving more visibility or just want to finally show up online in a way that feels aligned, adding b-roll to your next brand shoot could be the game-changer you’ve been looking for.
📍 I work with creative business owners and personal brands across London and beyond — helping them create powerful visual content that builds real connection.
Explore my Signature Personal Branding Photography Service to see exactly what’s included and how we’ll make it all feel easy, tailored, and impactful.
👉 Know you’re ready to book? Get in touch here — I’d love to hear from you.
Ready to Add Powerful Movement to Your Brand Story?
If you're looking for a London personal branding photographer who includes natural, impactful b-roll video to help you stand out online — I’d love to chat.
👉 Let’s create visuals that feel like you and show your brand in action, with both stunning photography and scroll-stopping video.