Client Spotlight: A Personal Branding Photoshoot in North London with Newborn & Maternity Photographer Melissa Gray-Peters.
Personal branding photographer in North London - featuring a behind-the-scenes brand shoot with newborn, maternity, and family photographer Melissa Gray-Peters.
If you’ve ever wondered how a personal brand photoshoot can elevate your business and give your audience a real sense of what it’s like to work with you, you’ll love this edition of the Self Made Spotlight.
In the spotlight today: Melissa Gray-Peters, a talented North London photographer who creates warm, stylish and timeless imagery for loving families.
Melissa understands the power of visual storytelling and during our branding photoshoot in North London, she gave her audience just that.
Fun fact: Melissa actually took my brand photos last year in a creative swap - this time, I was behind the lens helping her bring her brand vision to life.
This shoot focused on visibility, authenticity, and connection - everything you need to attract your dream photography clients.
Why Melissa Booked a Personal Brand Photoshoot
As a business owner working in a visual field, Melissa knew that professional brand photography could help her:
Position herself as an expert.
Create a cohesive and professional presence online.
Show potential clients what it’s like to work with her.
She was clear that she didn’t just want portraits - she wanted storytelling through brand photography. She wanted her images to reflect the care and connection she brings to her maternity sessions.
So we found a gorgeous location home in Enfield, to create a luxurious, relatable setting that reflects the in-home maternity sessions she specialises in.
“I think it’s so important for people to have updated images of you which align with your brand. I specialise in in-home shoots so I wanted some brand shots that were in a home to make them relatable for my clients.”
Behind-the-Scenes: Creating Content with Intention
One of my favourite parts of this session was Melissa inviting a pregnant model to join us. Genius move!
We captured beautiful behind-the-scenes photos of Melissa in action, showcasing her working with a client. This is exactly the kind of visual content that helps service-based business owners build trust and convert leads.
👉 Top tip: If you’re planning a branding shoot and want to showcase your client experience, bring someone along who can help you demonstrate your process.
How Brand Photography Builds Confidence
Like many of my clients, Melissa was a bit nervous about being in front of the camera (totally normal!) She’s used to taking the photos, not being in them.
That’s why I put so much energy into our brand shoot planning process. We dive deep into your goals, your brand personality, and your content strategy - and we build confidence along the way.
Through our collaborative prep, Melissa felt supported, seen, and empowered throughout the session, and that confidence shines through in the final images.
“Lisa is organised, kind and welcoming. She makes you feel really comfortable during your shoot. I never love having my photo taken, but enjoyed this shoot and the results!”
How She’s Using Her Brand Photos
Melissa has already used her new personal brand images to update her client welcome guides, giving her onboarding process a professional polish that reflects her brand values.
This is exactly what strategic brand photography is about: empowering you to show up confidently and consistently at every client touchpoint.
Ready to Attract Your Dream Clients?
Working with Melissa was a brilliant reminder that brand photography for creative entrepreneurs is about so much more than headshots.
It’s about capturing your personality, your process, and the heart of what makes your business special. It’s about showing your audience the real you!
If you’ve been thinking about booking your own brand shoot in London and want to create visual content that actually helps you attract the right clients, then I’d love to work with you.
Check out my London Personal Branding Photography page if you'd like to learn more about how I can help you. Let’s create photos that feel like you and move your business forward.
Let’s Create Scroll-Stopping Brand Photos Together!
Whether you're a creative entrepreneur, coach, or service-based business owner, investing in personal brand photography can transform the way your audience sees, and trusts you.
Let’s create images that make your business unforgettable.
But don’t just take it from me, see what Melissa has to say:
