Essential brand portraits every art dealer needs to promote their business.
When it comes to the business of art dealing, personal branding is an important consideration. Your brand image not only communicates your expertise and style but it also builds trust and credibility with potential clients. As a personal branding photographer, I've worked with a number of art dealers to create engaging portraits that help them connect with their audience. So let's look at the type of brand portraits you need as an art dealer to promote your business.
1. Art Dealer Headshots.
You may be familiar with the classic headshot, often used for your social profile image, on your ‘About’ page, or in business directories. This image is usually the first impression your potential customers will have of you, so it needs to portray you as professional and approachable. But rather than having a headshot that simply shows your gorgeous face, it’s important to have a portrait that hints at what you do. So for an art dealer, this means showing yourself with art. This will help people instantly know what your business is and what you can offer them. It also helps you be more memorable when your audience are scrolling through lots of people on social media. They’ll see your face alongside an art piece and think “Ah that’s the art dealer I like!”
2. Art Dealer Portraits With Context.
It’s important to also have a selection of brand portraits that showcase yourself in your natural work environment, providing more context for your audience. When you show your workspace, you’re offering a glimpse into your world as a professional art dealer. These types of brand portraits need to be taken in a location that helps tell your story, such as your gallery, a studio, or an art event.
3. Art Dealer Working Photos.
To help your audience get to know your business better, show them what you get up to behind the scenes. Show them all the jobs involved in running an art dealership. Your customers want to know they are making a good investment, so having brand images that capture you actively engaged in your work, helps to communicate your passion and dedication to your craft. Remember to showcase how you take care of your art collection and all the little personal touches that go into providing your customers with their beloved art pieces.
4. Art Dealer Personal Brand.
Another great thing about personal branding photography is that it can be used to show off what makes you unique. So use your brand images to set you apart from other art dealers, by telling your story and help your audience get to know you on a personal level. By showcasing some of your other interests and communicating your unique personality it will help to build a deeper connection with your audience. People are nosey, and these types of images can be useful for a range of content marketing.
5. Art Business Team Photos.
If you work with a team, a group portrait can highlight the collaborative nature of your art business as well as hint at the variety of talents within your company. It's also a lovely way to introduce your team members to your audience. For these shots, I would suggest you all wear complimenting outfits or even a staff uniform if you have one.
6. Art Dealer Photos That Make A Statement.
For certain uses such as art publications, features, or for advertising an art event, a statement photo can be really powerful. By collaborating with your personal branding photographer to create a statement image that aligns with your brand message, you can position yourself as an expert in the art world, and really stand out to potential clients.
So, if you're an art dealer wanting to make a strong and memorable impression, it’s important to invest in a variety of brand portraits. Your brand images can be used to build trust with your clients as well as show them your expertise. By working with a skilled personal branding photographer, you can create an engaging catalogue of images that represent your unique brand and help you connect with your audience on a deeper level.
If you're ready to elevate your brand through stunning photography, visit my London personal branding photography page to learn more. Together, we can create a collection of engaging personal branding photos that capture the essence of your art dealing business and leave a lasting impression on your clients.
If you’re in need of some professional portraits to promote yourself, I’d love to help!
Now that you know what type of images you need as an art dealer, I’d love to help you plan and create the perfect images for you.
As your personal branding photographer, I’ll aim to show off your unique personality & your specific offerings in a creative way through the beautiful brand images we create together.
I also want to give you more confidence to show up for the people who need you, so you can build a strong and recognisable personal brand.
Personal branding photography can really help you stand out, make an impact, and get seen!